Studies indicate that every year there is a continuous increase in the number of mobile app downloads. In reality, statistics show that users tend to spend longer with mobile apps than with websites.
As a result, businesses want to be where their customers are, so more and more companies are hiring app developer for creating and using mobile apps.
SensorTower’s report shows that Apple’s application store is going to hit 5 million mobile apps by 2020, but businesses are becoming so unhappy about building a high-quality mobile app that stands out from the competition and forget about analyzing the budget.
You have come to the right place if you have thought to develop a mobile app and are concerned about your budget. In the life cycle of mobile apps, I have worked closely with mobile app developers and designers and have seen so many ups and downs. I’ve succeeded by my own experience in overcoming the top 5 mobile app budgeting errors businesses can’t avoid.
Look through this article before you turn your amazing mobile app idea into reality.
Mistakes of the Top 5 mobile app
Overlooking the production of the cross-platform app
Your first step should be to carry out comprehensive market research considering the type of application you are to create and its various functions. Understand your market and settle on the forum for your mobile app to grow. If you target a public with a majority of Android or iOS users, all seems to be good.
In this situation, it will be easier to determine the platform that you should be building if you intend to reach the worldwide market and start your mobile app internationally. Remember this: you will never be able to access Android or Windows or other Platform users if you target users worldwide and finally build an IOS mobile app.
In that case, the emphasis should be on the creation of mobile apps across platforms. This strategy is not only less expensive, but lets you reach a larger audience. Instead, it would be more appropriate to hire a cross-platform mobile app developer, instead of spending your money on developing your mobile apps for individual android, iOS and other platforms.
Creating software is the same as creating a website
Considering App Development as Website Development
Many companies, especially startups, believe that developing mobile apps is the same as developing websites. Although the developments of the app and of the website are two entirely different developing processes, the app development budget is allocated according to web development by business. Later, when the process of app development becomes increasingly complex, budget control becomes challenging.
Organizations need to consider what applications vary from websites. Compared to websites, the user interface, the user experience, technology and platform performance are significantly more complex.
As all its details are needed for mobile applications, it is comparatively more costly. You would end up spending much more than the required budget if you retain the same budget as Web development.
Not considering the importance of Mobile App Marketing
Nowadays no matter how large a product you have and how exquisite it might seem,’ without any marketing efforts’ it can not explode on the market. Every day ‘ marketing’ becomes more relevant, whatever type of services or goods you introduce.
Just consider that, apart from you, there are thousands of mobile app developers and the market seems to be rapidly rising.
Instead of looking at’ marketing’ as an extra service, consider it an important part of the development cycle of the application. Do your research on the market and find out who your potential audience is. Brainstorm all the marketing strategies that will help you hit your audience as much as possible. You want to make sure your target audience knows that you plan to launch a mobile app. These are just a few items which are necessary to attract and retain customers.
Not Taking into Account the Regular Updates
If you want the desired conversions to be made, you must make’ marketing and planning’ an important part of your budgeting process. Plan your budget for paid ads, plan the networks you are using to meet your customers. You will end up spending much more than you need if you neglect this in the budgeting process.
Many mobile app developers have the feeling that they have created their mobile apps and begun their research once they have been able to use the regular updates. Your job is not yet over there, though. This is an extremely common mistake made, they forget, by app development companies
Ineffective Planning Process
This is a very common mistake of app developers, forgetting to take note of the budget needed for future updates. New technologies and developments in app development are always evolving and you will not satisfy user needs if you don’t keep the app up to date with market trends. If you don’t fulfill user needs, you lose user downloads and don’t perform conversions.
Through making this mistake, you will make all your efforts. If, after starting your app, you decide to spend money on updates, your budget may exceed your limits.
Wrapping Up: In the end there’s a number of mistakes which could lead to cost overruns if you’re designing a mobile app that’s not produced previously. In order to avoid the development budget rising up, I listed some of the most common mistakes made by application developers to avoid the above-mentioned bloopers. If you want to add something, feel free to leave your comment below, I hope you will find this article useful