Do you want your business to gain more online presence? Then, utilize your website properly and strategically with the help of the online marketing agency. Use it to gain more phone calls, physical location visits, sales and form submissions. Through your webpages, you can generate more revenue and conversions. In what way? Below are some useful tips.
1. Keep the website navigation simple.
Make sure that your customers will find what they are looking for in just around 2 seconds. A longer webpage loading time can drive them away, and lead them to the website of your competitors. Don’t ever let this happen.
Keep your website’s navigation menu easy to use and simple. Various options can overwhelm users.
2. Don’t make it hard for a potential client to contact you.
A phone number and email addresses are always good contact ideas. However, at this modern age, many potential clients would rather reach out to business owners through the website. Of course, they would want immediate information about your offerings. Manage your online forms well, so it be a lot easier to reach out to you.
3. Eliminate social media feeds.
Twitter and Facebook feeds can drive attention away from your objectives and conversion goals. If your customers would want to connect with you through social media, then will do it all by themselves. All you need to add are social icons in your sidebars or footers.
4. Settle for a responsive website design.
A huge percentage of web traffic comes from mobile devices. If your website is not delivering a good mobile experience, then you are giving your business an expiration date. Utilize a responsive web design to make all features, pages and actions accessible to all users and devices.
5. Select a simple design over a complicated noise.
The days of excessive flash and animation are over. Now, the cleaner and simpler the website design is, the better. Never impress your visitors with quirky, excessive features. Impress them with quality content and services. Surely, your consumers would appreciate clean, nice webpage layouts.
6. Say no to stock photos.
Stock photos are effective in some instances. If you are writing an inspiring blog post, adding stock photos is a good option. However, incorporating these kinds of images in your About Us page is not a brilliant idea. Use original photos that would perfectly represent your business. If possible, you can get a professional photographer to get the job done.