Do you want to improve your blog’s ranking on search engines? One option you can take is to hire an SEO service provider in Malaysia. SEO professionals and content marketers are responsible for staying at the top of Google algorithm changes. If you really want your website to succeed in the long run, you need their help to optimize your website with relevant, targeted keywords. Below are some of the other things you can do to help your blog rank better.
1. Begin with a thorough SEO audit of your website.
Each time you add new website content, you must craft it with targeted keywords in mind. However, if you already have a lot of web pages published, your first step is to perform an SEO audit of your current website. This SEO audit would help your website become more SEO friendly, and address any problem you may have, such as duplicate content.
2. Avoid search penalties.
There are two things you should avoid when optimizing websites for keywords. First, never hide keywords. This means that you must not use the same exact color background as you do for written content. Sophisticated search engines can instantly spot hidden keywords, and can result to search penalties. The second bad practice you must avoid is keyword stuffing. This means repeating keywords over again in the content, whether it is in descriptions, page content, headings and titles.
3. Add relevant keywords naturally, to 5 critical places on your website.
To optimize your web pages for keywords well, you need to, of course, use the keywords on your website. However, not every keyword placement is equal. There are some areas which are more optimal compared to the others. Below is a list of the crucial places:
Images Titles and Alt Text
Headings and Content
4. Promote great user experience.
The goal of every search engine is to deliver the most effective experience possible to their end users. Keep that in mind when making decisions for your SEO strategy to get better choices.
1. Focus on writing compelling blog article titles.
Titles are the most crucial aspects of a web page. This is what Google and other search engines see first. It needs to be catchy enough to capture readers’ attention. Also, it needs to be keyword targeted. Not all of us are talented copywriters, so if you think you need guidance, feel free to work with a reliable SEO consultant in Malaysia.
2. Set your tags and categories correctly.
WordPress utilizes various tags and categories in order to help you organize your blog content. Categories help you group your content under a common topic. Then, you can use tags to add sub-topics.
3. Utilize the right SEO settings.
You can do this without any problem with the help of an effective SEO tool like Yoast SEO plugin. Use its snippet editor in order to control the appearance of your Google result. Don’t forget to set your focus keyword, and get an assessment of how the blog post conforms to updated SEO guidelines.
4. Test your WordPress website for mobile friendliness.
At this day and age, more and more people are browsing websites through their tablets and smartphones. Google also love websites with well optimized designs that appears great on mobile devices. If your web pages fail to load well on mobile, you would lose your rank. Test your website thoroughly, and make sure that there are no problems.
5. Write quality, content regularly.
Quality content alone is not really enough to propel your website at the top of Google results. Moreover, just because the key phrase appears 9 times in a paragraph won’t positively impact your ranking. Be smart and write naturally. A regularly updated website can help you with your search engine optimization efforts.
6. Optimize your web pages for speed.
Website speed is an important ranking factor. It is a crucial component that affects page view times, bounce rates and user experience. If your web pages are slow loading, you visitors would become frustrated, and leave.