2020 Social Media Trends

Posted By : Gloria Rodriguez/ 40

It should not be a risk to claim that the bulk of people use social media for many days. Not in contemporary culture. Online networking became an integral aspect of men’s regular lives and behaviors. Many people are so crouched that they search social network pages as they wake up. Owing to the prevalence of social networking in peoples ‘ lives, brands and businesses become linked to their target customers by leveraging social networks. However, social network content has become skewed and there are clear rivalries. This can be extremely challenging for you to stick out if you don’t have a good social media marketing plan. Staying up to date may add to the reinforcement and advancement of the strategy of existing social networking trends. Below are eight social networking developments that are growing in 2020 and later.

Media niche networks seem to be great

The social network as the biggest and most successful channels has long controlled Facebook and Instagram. Nevertheless, many other social networking niche channels have not only grown but become much more common in recent years. TikTok, for instance, is one platform that launched in 2016 and became popular among young people instantly. B2B companies use Facebook to their social networking programs, whereas Twitch is the gaming network. Many other social networking sites are becoming highly popular and will continue to do so in 2020 and beyond. Here are several by amount of users or registered profiles of the most common social media sites.

Dominating Video Content

Video advertising is one of the most committed kinds of content which is likely to reign over all other styles of content in the social network. Videos are the future of social media material, whether they’re short-form videos such as those common on TikTok or stories or long-form YouTube material. In 2022, 82% of all web material is video in 2022, according to a study undertaken by Cisco. This illustrates how critical the usage of video content is to remain significant in the social media sector. It is time you incorporated videos in your marketing plan if you are not actually making videos. Videos will rule social media in the immediate future, and someone who will not realize that would have a tough time. In your social networking posts and for exposure, you should continue utilizing apps, like storytelling. You should even add videos to your social network messages, also on sites where picture or text contents have historically dominated.

More oversight and legal review

While the social networking advantages are multiple, other drawbacks have become evident in recent years. Data privacy and security are two such problems that social networks such as Facebook have made headlines. This is really convenient to use the social network to obtain and manipulate details on someone. Some social networks even sell user information to other companies. There are allegations. Having that in view , social networks and governmental authorities should improve their criteria and introduce further policies. Many people view social media as dangerous so it is in the better interest of all to improve that. Therefore, be prepared for further laws and limitations on any board.

Six errors destroying mobile apps

Posted By : Gloria Rodriguez/ 494

Studies indicate that every year there is a continuous increase in the number of mobile app downloads. In reality, statistics show that users tend to spend longer with mobile apps than with websites.
As a result, businesses want to be where their customers are, so more and more companies are hiring app developer for creating and using mobile apps.

SensorTower’s report shows that Apple’s application store is going to hit 5 million mobile apps by 2020, but businesses are becoming so unhappy about building a high-quality mobile app that stands out from the competition and forget about analyzing the budget.

You have come to the right place if you have thought to develop a mobile app and are concerned about your budget. In the life cycle of mobile apps, I have worked closely with mobile app developers and designers and have seen so many ups and downs. I’ve succeeded by my own experience in overcoming the top 5 mobile app budgeting errors businesses can’t avoid.

Look through this article before you turn your amazing mobile app idea into reality.

Mistakes of the Top 5 mobile app

Overlooking the production of the cross-platform app

Your first step should be to carry out comprehensive market research considering the type of application you are to create and its various functions. Understand your market and settle on the forum for your mobile app to grow. If you target a public with a majority of Android or iOS users, all seems to be good.

In this situation, it will be easier to determine the platform that you should be building if you intend to reach the worldwide market and start your mobile app internationally. Remember this: you will never be able to access Android or Windows or other Platform users if you target users worldwide and finally build an IOS mobile app.

In that case, the emphasis should be on the creation of mobile apps across platforms. This strategy is not only less expensive, but lets you reach a larger audience. Instead, it would be more appropriate to hire a cross-platform mobile app developer, instead of spending your money on developing your mobile apps for individual android, iOS and other platforms.
Creating software is the same as creating a website

Considering App Development as Website Development

Many companies, especially startups, believe that developing mobile apps is the same as developing websites. Although the developments of the app and of the website are two entirely different developing processes, the app development budget is allocated according to web development by business. Later, when the process of app development becomes increasingly complex, budget control becomes challenging.

Organizations need to consider what applications vary from websites. Compared to websites, the user interface, the user experience, technology and platform performance are significantly more complex.

As all its details are needed for mobile applications, it is comparatively more costly. You would end up spending much more than the required budget if you retain the same budget as Web development.

Not considering the importance of Mobile App Marketing

Nowadays no matter how large a product you have and how exquisite it might seem,’ without any marketing efforts’ it can not explode on the market. Every day ‘ marketing’ becomes more relevant, whatever type of services or goods you introduce.

Just consider that, apart from you, there are thousands of mobile app developers and the market seems to be rapidly rising.

Instead of looking at’ marketing’ as an extra service, consider it an important part of the development cycle of the application. Do your research on the market and find out who your potential audience is. Brainstorm all the marketing strategies that will help you hit your audience as much as possible. You want to make sure your target audience knows that you plan to launch a mobile app. These are just a few items which are necessary to attract and retain customers.

Not Taking into Account the Regular Updates

If you want the desired conversions to be made, you must make’ marketing and planning’ an important part of your budgeting process. Plan your budget for paid ads, plan the networks you are using to meet your customers. You will end up spending much more than you need if you neglect this in the budgeting process.

Many mobile app developers have the feeling that they have created their mobile apps and begun their research once they have been able to use the regular updates. Your job is not yet over there, though. This is an extremely common mistake made, they forget, by app development companies

Ineffective Planning Process

This is a very common mistake of app developers, forgetting to take note of the budget needed for future updates. New technologies and developments in app development are always evolving and you will not satisfy user needs if you don’t keep the app up to date with market trends. If you don’t fulfill user needs, you lose user downloads and don’t perform conversions.

Through making this mistake, you will make all your efforts. If, after starting your app, you decide to spend money on updates, your budget may exceed your limits.

Wrapping Up: In the end there’s a number of mistakes which could lead to cost overruns if you’re designing a mobile app that’s not produced previously. In order to avoid the development budget rising up, I listed some of the most common mistakes made by application developers to avoid the above-mentioned bloopers. If you want to add something, feel free to leave your comment below, I hope you will find this article useful

Web Tools

6 Free Tools to Help You Create a Mobile Website

Posted By : Gloria Rodriguez/ 377

6 Free Tools to Help You Create a Mobile Website

Back in the day, companies and business owners are required to make two versions of their websites- a mobile one and one that works on the desktop.

But, Google has made amazing strides in making web development much easier for both the companies and the mobile app developers.

Creating a mobile-friendly website is extremely easy now and you can do so by using any of the following tools:

  1. Mobify

Mobify is a program that allows you to create mobile-friendly websites with relative ease. It has a very simple and intuitive user interface and it also has its own mobile commerce platform that will allow you to incorporate web stores on your own website as well.

It comes in a free version and the pro version. The features that are available on the free version is good enough while the pro version offers you a lot more benefits.

  1. Wirenode

This tool is actually used by a lot of established companies such as Ford, Nokia, among others. It offers a free plan that allows you to use a simple program. This program will make you create your own mobile-friendly websites and by using the same software, you can also host up to 3 different websites as well.

What’s more, you can use their program to track the analytics and other performance metrics of your website so you can make necessary changes if you feel that your website is not performing up to standards.

  1. Google Mobile Optimizer

If you just want a program which gives you a no-frills approach to creating a mobile-friendly version of your website, then you have to use Google’s own Mobile optimizer.

Its basic features allow you to port your website and create a mobile-friendly version of it. In other words, you are very limited to what you can do.

Still, I would recommend this for anyone who wants to create something that works great on mobile.

  1. Mippin

Another great free tool that allows you to create a mobile version of your website is Mippin. This is a great software to use if you want to incorporate an RSS feeder on your website too.

The mobile version that it will create is optimized for more than 2,000 mobile devices out there and its basic plan already comes with an analytics feature which tracks your website’s performance as well.

  1. Winksite

If you want to create a website that is used for community purposes, then Winksite is for you. If your website comes with social media networking and interactive tools such as a forum, polls, and charts, then Winksite offers all of those features on the platform.

  1. Zinadoo

Creating a website that comes with an email platform and mobile web widgets is simple and easy thanks to Zinadoo.

What’s more, you can also assign Google Keywords on your mobile website as well and it allows you to upload video content thanks to its own Mobile Video service. It might cost you a little bit, but for what you’re getting, it is pretty worth it!

Mobile App Development

5 Popular Trends in Mobile App Development

Posted By : Gloria Rodriguez/ 355

5 Popular Trends in Mobile App Development

I used to dream of having a smartphone before, but I wasn’t able to get a really good one because back in the day, they were only reserved to the wealthiest people.

However, we are now in a smartphone revolution where always everyone in the world has them. There are inexpensive phones and tablets that offer good experience and one way for you to enjoy your mobile device, even more, is if you install some applications.

What powers mobile app development? It is the trends that surround it, of course. And today, I am going to talk about the popular trends in mobile app development that you should know.

  1. IoT Leading the Charge

Wearable technology is still in its early stages, but we might see a surge in the coming years. The reason is that it extends the amazing capabilities of a smartphone by allowing users to read messages or read articles directly from the wearable device.

Things like smartwatches and other wearable devices that make use of an internet connection is part of the “Internet of Things”. Experts agree that this will be the trend in mobile app development moving forward.

  1. Beacons Everywhere

Think of beacons as a fence, only that it comes with digital features. For instance, business owners can put beacons in the different sections of their store.

For example, if you own an apparel store and your customers walked into one section, the beacon will notify you that they are within the specified area and that you can take action by providing the customers with discounts or something that is worth their while.

Also in its early stages, beacon technology will advance into something that is much more beneficial for both customers and business owners alike.

  1. Video Ads in Enterprise Apps

Now, before you scoff at the idea, hear me out. You see, advertisements nowadays get a bad rap because to most people, they are just an annoyance. But, video content is all the rage these days and companies can actually take advantage of this.

Because smartphones and tablets nowadays come with amazing full HD screens as the norm, business owners can safely integrate some video ads directly on their enterprise apps. But, they also have to follow certain rules so that they won’t annoy their customers.

  1. Cloud Integration

Cloud technology can be considered a godsend as they allow for better data integration no matter what platform it is.

Mobile app developers can utilize this by incorporating such cloud features in an app. This can be useful not only in multiplayer games, but also other things such as online data storage, account creation services, and many more.

  1. Security is a Must

With more and more applications allowing people to pay using their mobile devices, having a robust security measure is now mandatory on all applications. Perhaps bolstering pre-existing encryption protocols is a good place to start. Also, Blockchain can also be utilized by many app developers, if only the frameworks would allow such a thing.

User Attraction

Gain User Behaviour With Usability Testing During Mobile App Development

Posted By : Gloria Rodriguez/ 484

Gain User Behaviour With Usability Testing During Mobile App Development

With the enormous interest for mobile applications, a substantial number of organizations are occupied with giving top-notch mobile application advancement administrations. On the off chance that you are the person who offers application advancement administrations to your important customers then you should be very much aware of the ease of use testing.

As indicated by a great many people, it is the key component in the application development process. This is on the grounds that the testing will help you in deciding the UI you pick is best for your gathering of people or not and how they react to it.

Furthermore, the testing discovers data in various parts of the application with the goal that you can comprehend the necessities of the client and how you can improve the mobile application development for your client.

It is said that by performing convenience testing, you can know how the shades of your application cooperate. The testing can even educate you in case you’re feeling the loss of some spring up messages, for example, warnings and you can likewise ask affirmations with a few highlights.

On the off chance that you are confounded about the menu and submenus, there is no compelling reason to stress as testing can clear your disarray. It is seen that before discharging the application, designers look at all of the catches and ensures that individuals with huge fingers can proficiently utilize your mobile application.

In this setting additionally ease of use testing can enable you to check whether every one of the catches is filling in as they should work. In this manner, there is no misrepresentation in saying that it is the ideal strategy for enhanced application execution and better client commitment.

In any case, you ought not to overlook that testing ought to be performed at the correct time. In such manner, there are some imperative tips which ought not to be disregarded:

Begin at The Beginning of The Development


The testing ought to be led at the primary phase of mobile application advancement since this can try out your models and figure out what is best for your client. By performing it at the main stage, you won’t just inspire your crowd, however, will most likely spare time and cash. Besides, with ease of use test sessions, fulfillment appraisals, blunder rates just as progress rates can be effectively decided.

Perform Testing at The Middle of The Process

The mid-venturer testing can help with new plan thoughts. It can help designers in finding any issues and in deciding the need of any alteration before finishing the improvement work.

Toward the End of The Process

In the event that you are performing ease of use testing toward the finish of the improvement period of your venture at that point, testing can find any sort of minor issues and enables you to ensure that all client cooperations have been fabricated accurately.

Nowadays, individuals see various mobile applications and on the off chance that any application isn’t wonderful to the eye and isn’t reliable, they won’t pause for a moment to erase the application.

Consequently, there is no embellishment in saying that ease of use testing is of most extreme significance. In this way, set aside out the opportunity to test your mobile application always all through the application improvement process and you will be flabbergasted with the outcomes.

What To Consider When Converting A Website Into A Mobile App

Posted By : Gloria Rodriguez/ 403

Wanna take your website to the next level? Here’s some things to look at

Despite the fact that the time is considered as one talks about development and tech, however, I locate this progressively like the retro. The route amid the 90s, we had everybody racing to get a site for their business. Be that as it may, the main contrast today is that we have a similar group (with a few increases) marching on to have a versatile application, calling on help from app development companies.

Going for a portable application implies building up a versatile application which without a doubt, a lot of time is required without however, considering certain things the equivalent can hit back. Give us a chance to acknowledge the fact that the versatile applications are as yet a juvenile market, they are at their creating stage.

While the equivalent, on one hand, is useful, as you can set aside a few minutes, it might respond radically.

Give us a chance to examine the focuses referenced underneath, which you have to think about while changing over a site into a portable application:

  1. Esteem

Here esteem doesn’t connote the financial viewpoint yet it discusses the ease of use. Try not to change to a versatile application since everybody is doing it, do it to give simplicity to your clients and in the long run business development.

Reconsider that your business needs a mobile application? Take in all the potential that your application will give to your clients. Answer the plausible why’s, and once you discover the appropriate response, take the trip ahead.

  1. Structure

Surfing on the site is a completely extraordinary thing in contrasted with versatile applications. While utilizing your applications, your application clients will parchment and tap with fingers and not a mouse.

Additionally, the screen space is less in contrast with a work area or workstation. While in a site we have areas, an application accompanies a tab bar which includes every one of the controls.

To more readily comprehend the interface and how to upgrade the client encounter you can examine the practically identical applications running in the market and in like manner prepare.

  1. Highlights

When it is tied in with including highlights dependably think from the client point of view. I’m not requesting that you overlook your point behind discharging an application, yet you have to show things in the correct way. Your application clients will possibly adhere to your application on the off chance that they think that it’s intuitive. Add includes that give simplicity to your clients and all the while development to your business.

  1. Content

The most compelling motivation behind portable applications getting such a great amount of consideration over the globe is that they are open in a hurry. Keep in mind that your words ought to resemble Haiku or a ballad; implies pass on additional in fewer words.

Your clients probably won’t have time by then, and in the event that you’ll structure a huge substance, it may aggravate your clients and make them avoid the data you need to share.

  1. Data and associated permissions

Versatile applications require gigantic information sum. In contrast to the sites, a versatile application may require getting to the camera, receiver, area, and even the contacts. While the web application doesn’t require any such consent.


  1. Design

This element may require you to spend some additional pennies from your pocket, however, the yield makes it worth each and every penny. The plan is the most essential part of a versatile application.

It has been seen that clients to a degree trade-off with the highlights with an expectation that the coming updates may bring them yet a poor structure regularly bothers them and make them uninstall your application. So ensure you accompany a design that awes your clients.


Moving to a versatile application from a site is for sure a pivotal choice and requires a parcel of study and research. So before you choose to unite the long-distance race with the world around, outfit yourself with the required abilities, information and keep up with the latest trends. You should be sufficiently plausible to refresh and overhaul your application and information base from time to time.