So, after choosing the best online e-commerce platforms and after having set up your own online shop, then the next logical step would be to think of ways to drive more traffic to it.
But, even though some of it may seem like common sense, there is still some incredible number of people who still do not know how it is done the right way.
So today, I am going to help you drive more traffic to your online store by giving you some handy tips.
Take Advantage of SEO
SEO stands for Search Engine Optimization and it is basically a set of techniques that will help your website rank higher than the others when a user searches for something online.
To make it work for you, you have to search the right short-tail and long-tail keywords. Then, on your website, make sure you incorporate these keywords nicely so that you will be able to rank higher.
Of course, you also want to try out the different techniques about SEO as well.
Make Relevant Content
A lot of people believe that just by providing product descriptions along with some pictures that they can get away with having no other content on their online stores. This is a huge mistake and something that you need to correct if you are part of the demographic.
You see, when people do not see any other articles relating to your product, then they’re just going to see your website as “just another online shop”.
You want to be an authority figure in your niche, so you also want to create relevant articles as well.
For example, if you own a linen store, then you may create articles highlighting the best tips to get the best linen or linen care tips, among others.
Make Use of Pinterest
Pinterest is one of the best platforms to highlight your products (and to also promote them as well). Create an account and put the best pictures of the things that you sell on the platform. You want to follow the correct aspect ratio (2:3) and you also want to upload only high-quality images as well.
I encourage every online store to have its own email list. Every time your customer looks, buys, or even exits your website, give them a chance to sign up to your email list.
Email marketing is definitely one of the best ways to drive continuous traffic to your shop. Of course, give the users a reason to subscribe. Perhaps, you can give them a free e-book or monthly discounts and perks to entice them to sign up.
Look at Your Competitors
Your competitors might have already done their homework and some of them may even be small stores. You can take some of their research and use that as a means to improve your site’s traffic.
What you can do is get, say, 5 of your competitors and look at their backlinks. After finding out their sources, you can start promoting to those channels and websites to get some additional resources.
Go to Forums
Go to the different forums in your niche and become an active member. By “active member”, I mean that you genuinely help others by providing key information. You can then slowly steer then to your website since you already have some of the best content that will give them the answers that they seek.
Of course, you do not want to just promote your website on these forums since you will most likely get banned. Be genuinely helpful and provide links to your website that can help answer their queries.